As Christmas approaches and families begin planning their menu for the big day, RSPCA Australia is encouraging consumers to shop humanely at the supermarket.
Demand for ethically-produced ham, turkey and chicken is high at this time of the year, but with so many different labels on products it can be challenging to know which claims to believe.
“Four out of five Australians believe that it’s important that meat, eggs and dairy products sold in Australia are farmed in a humane and ethical way,” said Hope Bertram, Humane Food Marketing Manager, RSPCA Australia. “Shoppers wanting to cut through the confusion should choose RSPCA Approved.”
First founded in 1996, the Approved Farming Scheme is part of the RSPCA’s ongoing efforts to improve the lives of Australia’s most intensively farmed animals.
In the twenty years since the Scheme began, 805 million hens, pigs, chickens and turkeys have benefited from significantly better conditions on farm.
The commitment of retailers like Coles and Woolworths to sourcing RSPCA Approved chicken for their own brand ranges has seen the Scheme experience exponential growth in the last two years alone.
“When the Approved Farming Scheme started, there was far less consumer awareness around animal welfare in farming,” said Ms Bertram. “Now people are more conscious of the impact their choices have on farm animals.”
“RSPCA farming standards are grounded in science and go beyond legal requirements in ensuring that animals are farmed in a way that meets their physical and behavioural needs.
“By choosing RSPCA Approved, hens can nest, chickens can perch, turkeys can peck and pigs have space to roam.
“That’s why shoppers looking to purchase higher welfare food this Christmas should look for the RSPCA Approved label.”
The 2016 Impact Report for the RSPCA Approved Farming Scheme is available now.
The RSPCA is Australia’s leading animal welfare organisation and one of Australia’s most trusted charities. The RSPCA works to prevent cruelty to animals by actively promoting their care and protection.
 McCrindle Research 2015